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The Pivot by CMO lab

Apr 7, 2022

And it’s a wrap! What started in 2018 as a bit of an experiment is now in its 6th season. In this series of episodes, The Pivot engaged in conversations with a variety of compelling guests who truly embodied the meaning of Pivot ─ from municipal politicians to mental health scholars. Season 6 has been about...


Mar 17, 2022

The importance and practice of marketing has evolved in profound ways over the past couple of years, making the CMO an ever more important role in organizations. Having a big brand purpose and driving all your content towards it is the key for both B2C and B2B marketers. In this episode of the Pivot, we are joined by...


Mar 3, 2022

On our TVs, our laptops, and even on our phones, we can stream almost anything anywhere. Since the start of the pandemic, we’ve been streaming more and more. As marketers continue to find ways to reach audiences where they are, how can we tap into these moments where many are already paying attention? In this episode...


Jan 27, 2022

In the early days of the pandemic Samanta Krishnapilai found herself working in Starbucks while she completed her master’s degree in public health. During this time, she was struck by the way formal communications seemed to ignore marginalized groups and failed to address the concerns of less privileged communities....