Jan 27, 2022
In the early days of the pandemic Samanta Krishnapilai found
herself working in Starbucks while she completed her master’s
degree in public health. During this time, she was struck by the
way formal communications seemed to ignore marginalized groups and
failed to address the concerns of less privileged communities. With
this in mind, Samanta founded the On Covid Project, a community
intended to share critical information in a way that was accessible
and applicable to everyone. With empathy and community as their
driving force, The On Covid Project was eventually renamed as the
On Canada Project, and expanded to include consulting services.
In this episode of The Pivot, Samanta and our host Ken Evans
discuss the ways public health and government communications fell
short during the pandemic, and what the On Canada Project is doing
to fill the gap.