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The Pivot by CMO lab

Jun 17, 2021

As the world continues to move towards increased accessibility and reliance on technology, the best marketers are looking at changing trends and reliable data to better cater their strategies towards target audiences.

How has research changed since the world shifted to increasingly more virtual spaces?

Find out in the...

Jun 3, 2021

In a year that has brought on new challenges for industries across the globe and completely changed the way we work in teams; has the way we lead changed? And what does it take to be an effective leader today?

In this episode we are joined by Alain Hunkins to open the curtains on leadership in 2021. Alain is the CEO of...

May 13, 2021

In the past year and a half, the growth of TikTok has been explosive, with Generation Z dominating its user base. Many have turned to TikTok as their main source of entertainment during the pandemic, and now brands are starting to catch on.


Angela Nader, Head of Beauty and Luxury Partnerships at TikTok joins us in...

Apr 1, 2021

Some may have the perception that the “marketing” of DEI initiatives is – by default – performative… but is it?

As discussed in previous episodes, marketers and communicators need to have a seat at the table, this is especially relevant when it comes to DEI efforts. How can brands effectively tap into...

Feb 11, 2021

Any brand’s effort to gain public trust and maintain its reputation is a never-ending cycle, and if the last year has taught us anything, its that communicators need to have a seat at the table. As we continue to navigate a global pandemic and ongoing social justice issues, marketers and communicators have risen...