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The Pivot by CMO lab

Dec 2, 2021

In this episode of The Pivot, our host, Ken Evans, sat down with Sarah Krafman, Sr. Director of Brand Strategy and Communications from one of Canada’s favourite start-ups, Endy! Join us as we dive into the world of ecommerce marketing and learn what it takes to change consumer buying habits for big-ticket purchases...


Nov 18, 2021

Ritesh Kotak has dedicated his career to exploring how technology could be used to create public safety and trust between our communities and public institutions. He quickly realized there is a gap in the public’s knowledge on how to protect themselves from cybercrimes and the importance of cybersecurity. Ritesh...


Nov 9, 2021

Every politician knows the importance of careful listening. But how do you ensure you’re hearing everyone – not just those whose voices are the loudest?

A self-proclaimed optimist and community advocate, Toronto City Councillor Brad Bradford has harnessed the power of social media to create a solid connection with...


Oct 21, 2021

When your number one marketing tool is taken away by a global pandemic, how do you make sure your product ends up in front of the right people?

This week on the Pivot Ken is joined by Tony Ayala, President of Queen Street Bakery. With a background in finance and a passion for food, Tony brought Queen Street Bakery...


Oct 7, 2021

As communicators, we can’t stress enough the importance of storytelling. That’s why we sat down with a master storyteller herself, Colleen Stewart, President of Perfect Pitch, and author of The Story Compass! Storytelling is key for businesses to achieve their objectives and Colleen shared some great tips on...