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The Pivot by CMO lab

Dec 19, 2019

Canada's cannabis sector has been fascinating to watch over the last 13 months as a fully legal and regulated sector. From the peak investor highs to the on again and off again rollout of the retail play, particularly in Ontario, to the release of edibles, beverages and topicals. It's certainly not been boring. Yet what...


Nov 28, 2019

Design, and designing with branding front and center, are fast becoming a vital part marketing and brand image. It can be both immensely in your face while also sophistically subtle and nuanced. Overall, an office space can do a lot for a brand, according to Gensler Toronto. Design director and principle Annie Bergeron...


Nov 14, 2019

Experimentation, authenticity and humility. Wealthsimple sets an example of what marketers can achieve when they know who they are and have a clear vision of what they want. Despite disrupting the investing and financial advising market, they view themselves as filling a gap rather than a genuine disruptor. Tune in as...


Oct 31, 2019

Suddenly as a marketer, the stars align, the clouds part and everything comes up roses. That was certainly the experience of New Balance when they globally signed Kawhi Leonard, who went onto win the 2019 NBA championships for the Toronto Raptors. Marketers can only dream of an opportunity like this. Jon Purdy, Senior...


Oct 17, 2019

Many believe that public relations and marketing can be two different but complementary practices, but merging the two together builds a better brand. Communicators must use their power of story and persuasion across all channels to see brand reputation management as a brand building thruster. On the other...