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The Pivot by CMO lab

Sep 19, 2019

Circumstances related to transparency, editorial integrity and ethics, are now shifting the whole ground within the influencer category. For brands and agencies, the way in which they work with influencers has changed and will continue to shift dramatically over the next few years. Tune in as Barry Choi, a...


Sep 5, 2019

With the increasing access to data, it’s no wonder insights have become the fuel for just about everything in communications and marketing. From market polling to algorithm-based insights, data is only as objective as the content it's fed, which itself could be filled with bias. To influence decision making, marketers...