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The Pivot by CMO lab


Sep 19, 2019

Circumstances related to transparency, editorial integrity and ethics, are now shifting the whole ground within the influencer category. For brands and agencies, the way in which they work with influencers has changed and will continue to shift dramatically over the next few years. Tune in as Barry Choi, a Toronto-based personal finance and travel influencer discusses the growth of his own personal brand and outlines how agencies and brands can better choose the right influencers and work with them more effectively to achieve better results.