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The Pivot by CMO lab


Apr 25, 2019

Journalism isn’t what it used to be. With shrinking newsrooms, newspapers closing its doors and a shift to a digital-first economy, more and more journalists have had to adapt to the new order. Tech expert Marc Saltzman discusses how he has managed to not only survive but thrive in the changing media landscape over the past 25 years via strategic sponsorships, media opportunities and brand deals, all while remaining authentic to his personal brand. Find out what’s working, what’s not and what’s next, on this episode of The Pivot.