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The Pivot by CMO lab


Jun 4, 2020

For brands to go through an extreme organizational pivot, it usually takes several months. But when the pivot is in support of a greater community, one ravaged by an external force affecting millions, collaboration is essential and evidently contagious.

In our first episode in our new series, Host Ken Evans chats with Gerry Guitor, President and CEO of Spirit of York Distillery Co. about the company’s move to produce hand sanitizer to help protect their community from COVID-19 and address the growing need for the product.