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The Pivot by CMO lab


Feb 13, 2020

A decade ago, Canada’s retail landscape revolved around the decision to invest in eCommerce and find that balance between bricks and mortar and online. It has since shifted into manufacturing practices and supply chain, and the rise of “fast fashion.” Today, we’re seeing a tension between luxury and artisanal on one side and value driven brands on the other, with the players in the middle getting increasingly squeezed out. Canada’s retail landscape is volatile but immensely fascinating industry to watch. Eric Matusiak, partner and national retail leader at BDO knows this all too well. Tune in as Eric and Ken discuss what’s next for the retail sector, what the heavy-hitters are doing right, and how retailers everywhere must consider a pivot, such as integrating more experiential in bricks and mortar shops.