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The Pivot by CMO lab


Jan 27, 2022

In the early days of the pandemic Samanta Krishnapilai found herself working in Starbucks while she completed her master’s degree in public health. During this time, she was struck by the way formal communications seemed to ignore marginalized groups and failed to address the concerns of less privileged communities. With this in mind, Samanta founded the On Covid Project, a community intended to share critical information in a way that was accessible and applicable to everyone. With empathy and community as their driving force, The On Covid Project was eventually renamed as the On Canada Project, and expanded to include consulting services.
In this episode of The Pivot, Samanta and our host Ken Evans discuss the ways public health and government communications fell short during the pandemic, and what the On Canada Project is doing to fill the gap.