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The Pivot by CMO lab


Nov 28, 2019

Design, and designing with branding front and center, are fast becoming a vital part marketing and brand image. It can be both immensely in your face while also sophistically subtle and nuanced. Overall, an office space can do a lot for a brand, according to Gensler Toronto. Design director and principle Annie Bergeron and Marketing and communications director Tamarisk Saunders-Davies discuss how office design plays a role in marketing and storytelling, establishing a healthy office culture and provide an effective space with tactics like signage and wayfinding.