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The Pivot by CMO lab


May 21, 2020

The COVID-19 pandemic has undoubtedly brought new challenges to brands, and now there isn’t a brand or marketer who isn’t pivoting in fundamental and in some cases radical ways. Be it restaurants offering heat-and-serve meals or distillers shifting production to produce hand sanitizers, it has certainly been fascinating and inspiring to see. Host Ken Evans and producer Ashley Villarroel sit down (virtually!) and chat about the pivots made during COVID-19 and what’s next in season 4 of the podcast.