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The Pivot by CMO lab


Apr 30, 2020

In the age of robo-advisors, same-day shipping and ordering lunch through an app, the birth of digital has allowed brands to provide convenient and affordable solutions to simple tasks. Now that we are well into the digital age, we see brands that are changing the game for milestone events – including estate planning. In this episode we chat with Erin Bury, CEO and co-founder of Willful. Tune in to hear Erin delve into the digital approach to creating a will and how legacy brands still struggle to adopt digital strategies. Erin shares her thoughts on the power of word of mouth, the importance of brand values and getting creative with content when talking about such a taboo topic.