Jun 27, 2019
Marketing touches many different areas of a business and in the future it’s clear that the problems companies face are no longer siloed by business unit. Be it a bank, a courier company or a retailer, many legacy brands now claim their core competency to be technology. In that context, all businesses are...
Jun 13, 2019
Data and science only played a little role in the marketing industry in the early 1990’s as art and creative lead marketing strategies until the digital disruption and democratization of media. Today’s marketers have seen a shift from art and creative leading marketing strategies, to data and science leading...