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The Pivot by CMO lab

Jul 2, 2020

In recent weeks, we’ve seen companies such as Twitter and Shopify announce their workforce will continue to work from home either full time or in a modified fashion permanently.

However, the majority of people are actually looking forward to a return to office, opting against continued work from home. Host Ken Evans...


Jun 4, 2020

For brands to go through an extreme organizational pivot, it usually takes several months. But when the pivot is in support of a greater community, one ravaged by an external force affecting millions, collaboration is essential and evidently contagious.

In our first episode in our new series, Host Ken Evans chats with...


May 21, 2020

The COVID-19 pandemic has undoubtedly brought new challenges to brands, and now there isn’t a brand or marketer who isn’t pivoting in fundamental and in some cases radical ways. Be it restaurants offering heat-and-serve meals or distillers shifting production to produce hand sanitizers, it has certainly been...


Apr 30, 2020

In the age of robo-advisors, same-day shipping and ordering lunch through an app, the birth of digital has allowed brands to provide convenient and affordable solutions to simple tasks. Now that we are well into the digital age, we see brands that are changing the game for milestone events – including estate...


Mar 12, 2020

To connect with a brand, consumers need to buy into the message and its image. The two go hand-in-hand - If one of these components is missing, the impact of the other is lost. The focus of all marketers should be on bringing a more visual approach to content, as well as well as processes. Xenia Muntean of Planable...