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The Pivot by CMO lab

Jan 31, 2019

For CMOs in a rut, class is in session! David Soberman, Professor and Canadian National Chair of Strategic Marketing at the University of Toronto’s Rotman School of Management, dissects the success behind marketing strategies so innovative; they’ve changed the trajectory of entire industries. From the iPod revolution...


Jan 16, 2019

In 2016, SickKids Foundation launched the largest fundraising effort in the history of Canadian healthcare. Lori Davison, Vice President of Brand, Strategy and Communications at SickKids Foundation and one of the masterminds behind the $1.3 billion VS Limits campaign joins us to explain how her team created...