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The Pivot by CMO lab


Jan 16, 2019

In 2016, SickKids Foundation launched the largest fundraising effort in the history of Canadian healthcare. Lori Davison, Vice President of Brand, Strategy and Communications at SickKids Foundation and one of the masterminds behind the $1.3 billion VS Limits campaign joins us to explain how her team created an integrated marketing campaign that changed the charitable sector forever. Hear about how on this first episode of The Pivot.