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The Pivot by CMO lab

Feb 27, 2020

When asked by people outside of our area of expertise, "What really drives you professionally?” most communications and marketing pros would say, "A client or project where you can create real change.” While practitioners are finding clever ways to bring this potential to a greater range of programming, few sectors...


Feb 13, 2020

A decade ago, Canada’s retail landscape revolved around the decision to invest in eCommerce and find that balance between bricks and mortar and online. It has since shifted into manufacturing practices and supply chain, and the rise of “fast fashion.” Today, we’re seeing a tension between luxury and artisanal on...